Carolina Banker: Design Value in Bank Building

Aug 20, 2015



Design Value in Bank Building — The “design value” of bank branches, as well as other buildings that serve the operational needs for a financial institution (corporate headquarters, operation center, etc.), can affect bankers beyond brick and mortar when considering an acquisition or merger, and especially when considering the design of a new building.

Convenience is one of the first things that potential customers evaluate in selecting which bank to partner with, and the buildings that serve the customers can be marketing tools that are part of that branding. How they function, are presented and perceived reflect on the bank.

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